Windows Phone 7 Series. This really is a completely new OS -- and not just Microsoft's new OS, it's a new smartphone OS, like webOS new, like iPhone OS new. You haven't used an interface like this before . Still, 7 Series goes wider and deeper than the Zune by a longshot, and it's got some pretty intense ideas about how you're supposed to be interacting with a mobile device.
First the look and feel. The phones are really secondary here, and we want to focus on the interface. The design and layout of 7 Series' UI (internally called Metro) is really quite original, utilizing what one of the designers (Albert Shum, formerly of Nike) calls an "authentically digital" and "chromeless" experience. What does that mean? Well we can tell you what it doesn't mean -- no shaded icons, no faux 3D or drop shadows, no busy backgrounds (no backgrounds at all), and very little visual flair besides clean typography and transition animations. The whole look is strangely reminiscent of a terminal display (maybe Microsoft is recalling its DOS roots here) -- almost Tron-like in its primary color simplicity. To us, it's rather exciting. This OS looks nothing like anything else on the market, and we think that's to its advantage. Admittedly, we could stand for a little more information available within single views, and we have yet to see how the phone will handle things like notifications, but the design of the interface is definitely in a class of its own.
